2012 Vw Beetle going to China

Starting this October, the third generation VW Beetle will go on sale in the U.S. It will then arrive next in other markets throughout the world. VW said that the new 2012 Beetle will be exported to China, where it expects to achieve record sales. VW executives don’t believe that the latest Beetle could ever come close to what the first version, which came out in the 1960s, had achieved. However, VW hopes that this entry level vehicle will boost the demand for the other models in the lineup.

VV anticipates that the model will help in giving the brand more presence in China and in gaining momentum in the rivalry with General Motors. Other automakers have decided to follow VW’s strategy. For instance, Fiat is working on the 500 series similar to VW’s approach.

The Detroit Bureau reported that the 2012 Beetle will be offered in “posh" cities like Shanghai, Beijing, Guangzhou and Hong Kong beginning later this year or early next year. It’s notable that more than 22 million Beetles have been sold across the globe but it had never before been marketed in China. A VW official said that in China, the Beetle will be marketed as a unique car with an uncommon personality and a distinctive fashion sense. The Beetle had been in production in Mexico for many decades and had been exported to both sides of the US. This means that the facility’s options will be expanded with the move to China.[via - 4wheelsnews]



Photo : 2012 Vw Beetle